Consumer Confidence

Consumer confidence is critical to a strong real estate market

Although the differences may outweigh the similarities, there’s at least one aspect of the current real estate market that we share with the U.S. Both countries are dealing with dramatic declines in consumer confidence, and that lack of confidence impacts the intent to make large purchases, such as housing.

Simply put, consumers have to gain confidence in housing if the market is to stay strong. Just reading ‘doom and gloom’ financial headlines is not a great way to judge the housing market. After all, people buy and sell homes for lifestyle reasons. Births, marriages, new jobs, retirement and other major life events are all market drivers. Even in times of economic uncertainty, homes will continue selling when they are well-prepared for sale and priced right. Following the advice of your local Coldwell Banker® sales representative, a full-service professional who knows market conditions and a home’s competition, is critical in readying a home for sale.

There are many reasons why Canadians should feel confident about the real estate market. There are some strong economic fundamentals in place here in Canada, so we are not subject to the underlying causes that first started the problems in the U.S. Further, there are some several government initiatives that are intended to either stabilize or stimulate the housing market. Multiple interest rate cuts have resulted in some of the most affordable real estate that we’ve seen in years. So think positive, be confident, and capitalize on today’s changing real estate landscape. With the help of DARLENE ANSTEY, your local Coldwell Banker® sales representative, you can take advantage of some great market opportunities, while other consumers sit on the sidelines with a wait-and-see approach.